The Amsterdam Fashion Week is the new definition of a trend that culminates the most prestigious event of designer runways, hair and make-ups, presentations, music and parties plus an array of sparkling and glittering attendance of those involved in the fashion world. Amsterdam Fashion Week is a showcase of new lines by upcoming designers whose goal is to be in the fashion map and show what is in for the coming seasons.
This is a blog i have written for TRIBE1946, a dutch Filipino magazine
The concept of using organic beauty products is not really new to Filipinos. The Philippines is rich in natural resources and is sitting on a gold mine of well-recorded and traditionally well practiced knowledge of natural products that people especially in far flung provinces don’t need to go to the city for their beauty needs.
FOR ME, A DAY SPENT HAIRDRESSING IS A DAY I FEEL ALIVE”
THIS IS SO IMPORTANT TO ME … THAT IS MY MOTTO FOR MY LIFE”
picture: Jitty 1982 Manila, Phillippines
foto: Jitty 1982 Manila, Filippijnen
…FROM CUTTING THE HAIR OF CHILDREN ON THE STREET IN THE PHILIPPINES TO PRESIDENT OF THE INTERNATIONAL HAIRDRESSERS ASSOCIATION, AND, NOW, OWNER OF THE SUCCESSFUL AMSTERDAM JITTY’S HAIR AND MAKE-UP SALON IN AMSTERDAM …
Amsterdam based Jitty’s Hair and Make-up celebrates its 10 year anniversary. For over 30 years Jitty has been working as a hairdresser. To celebrate this we’ve made a documentary about Jitty’s Hair and Make-up and the early days of Jitty’s Vasquez Dela Cruz Hairdressing career in the Philippines. The result is a touching movie which we are gladly to present to you. Great news is that there is also an English version. Although some interviews are in English, those which are Dutch spoken have English subtitles. We used You-Tube subtitles which we uploaded. This technique is great since whatever screen you are watching, the subtitles look great. You only need to turn them on in the you-tube player in the subtitle menu.
10 YEARS JITTY’S: THE STORY
In this movie you’re let in on the touching story of Jitty Vasquez Dela Cruz’s life. It shows the unique vision and methods of Jitty & Ronald and how they run there business.
Clients and staff tell their side of the story. The result is an engaging and positive movie. It clearly shows how much passion is put into Jitty’s. Key points on how the unique Jitty’s mood is accomplished are highlighted and clients and staff explain what true personal attention and customer service means, and how it’s done at Jitty’s Hair and Make-up.
The touching life story of Jitty Vasquez Dela Cruz
Every life has ups and downs, but it is easy to get touched by Jitty’s intense and heartfelt experiences. Born and raised in a poor family from the Philippines he’s managed to build his own successful salon. A stunning carrier took off, Jitty followed trainings in London and Paris, worked In the fashion industry, won a major Hairdressing competition and worked in fashion shows, monthly. He did the cover of a most sought after fashion magazine and was inducted as President of Hairdressing Association for International Relation. A time of great success. Unfortunately his Dutch partner got ill and was in need of medical attention. He closed his company and followed his partner to Holland. Despite the better medical in Holland his partner died. He found himself all alone in a strange country. But once again his amazing character showed, he build everything up from scratch again. In 2002 with his current partner they opened Jitty’s Hair and Make-up. Read the full story here:
This touching story forms the basis for this movie. We hear Jitty talk about what drives him. It’s inspiring to see what can be accomplished with dedication and perseverance..
In many areas it is a unique company, located in the Bilderdijkstraat in Amsterdam.
You wouldn’t expect for a small company like Jitty’s Hair and Make-up to produce they kind of work which they do. Although they’re relatively small, yet their passion is enormous. The amount of projects they do such as photo-shoots, hair shows, competitions and events like World Aids Day are mind-boggling. The amount of training and education at Jitty’s is up to the highest standards. In the last 10 years they’ve build a name, not only among colleagues and partners in the industry, but also among clientele and local residence. They’ve promoted the shopping area Bilderdijkstraat which was appreciated by everyone in this area.
A company with a Story
Jitty’s Hair and Make-up is a company with a solid and inspiring story. This movie shows just that. We highly recommend you to watch this movie, not only because of Jitty Vasquez Dela Cruz his touching life story, but also to learn from the passionate business approach of Ronald & Jitty. The anecdotes and experiences of regular clients, staffs and other people involved , make this movie a must see!
With more than 30 years in hairdressing business and beingsuccessful in two continents plus winning the L’Oreal Color Trophy Competition and this years 10th anniversary of our salon in Amsterdam, that’s a lot of reason to celebrate. It has been a long journey indeed and I am so proud that my heart is fi lled with joy concerning my career that I am happy to share with you. Read more