For the first time in years I won’t be throwing a birthday party in September. The special reason for this is The L’Oreal Business Forum, or short LBF, that will take place in Dubai for the first time. And Ronald and i will join it!

L’Oréal Business Forum

The ambition of the L’Oréal Business Forum is to inspire its participants to build the brightest business futures in the hairdressing world. The LBF has become a privileged networking opportunity among the best global growth performers. Their 3-day convention is a unique blend of Business and artistic seminars at Dubai’s World Trade Center. Or short, WTC.

Our Goal

And what’s in it for us? Today, Dubai has emerged as a cosmopolitan metropolis that has grown steadily to become a global city and a business and cultural hub of the Middle East and the Persian Gulf region. LBF is a good forum for interaction between us entrepreneurs in the hairdressing world. For us, Dubai is this year best choice for networking with others in our profession. Besides that, personally, this is also my chance to meet long time friends living and working in Dubai, as well as well known fashion designers, whom I knew in my growing years.

Making best of your network

‘’Why don’t you do something with them?” Ronald’s suggestion was immediately put into action and I began to contact Jimi Buenconsejo, a dear friend who is working as the exclusive fashion designer at Za’ abeel Rulers Palace. He told me that our good common friend Edcel Reyes, another well known designer, has moved to Abu Dhabi, the capital of the United Arab Emirates. Although we all are long time friends, the idea of collaboration in the field of fashion became urgent. At the LBF the Dubai- Amsterdam-Abu Dhabi Fashion Connection begins!


L’Oréal Business Forum Dutch Delegation

Leaving Amsterdam via Emirates and with eleven delegations for LBF, we will arrive in Dubai on Sunday the twenty first of September. We’ll be staying at the Fairmont Hotel, which is located a stone’s throw away from the WTC where all the activities take place. It will be a combination of business, master-classes, shows, and definitely a lot of fun!

The LBF will end Wednesday with a hair show by Laetitia Guenaou, one of my favourite hairdressers whose showmanship is above spectacular. Then, all the guests will be treated for a dinner on a still undisclosed location in the desert. As the group will go back to Amsterdam, Ronald and I will travel to Abu Dhabi for our photo shoot the following day.

Our creative collaboration fashion project

This photo shoot in Abu Dhabi is organized by Edcel. Its scheduled on Friday to enable everyone to fully participate since this is their free day.

The two other other designers, Aldwin Jlo Ornupia and Ruben Santos are well known Filipino designers who are making waves in this United Arab Emirates capital. They’ve showcased their creations at the Philippine Fashion Week and dressed local celebrities. Our photographer is a sought after photographer, Will Dy who has his own studio in the city centre. Ronald will take footage of the photo session.
We will stay in Abu Dhabi until Saturday and go back to Dubai for our next photo shoot the following day. Jimi has offered his house at the palace, not only for us to stay, but also for the location of the shoot. He has arranged the model, and the creations of Bandoix Flores Nieva for our photo shoot. Bandoix is the creative designer of W-haute Couture and was also featured at the Philippine Fashion Week. He’s currently busy opening a bridal atelier in New York. Ronald will do the photography.

A dream come true

We are so excited about this trip that will culminate within a few days. We will witness the best hairdressers in the world perform and at the same time be around our very dear friends, who are doing what is very dear to our hearts, fashion…!

Jitty Vasquez Dela Cruz

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